CASE STUDY: STRAND PALACE
The Strand Palace Hotel is situated in the heart of London, where the City meets the West End. With over 800 bedrooms, the Strand Palace has been welcoming guests since 1909. But in one of the most competitive industries in the world, and with increasing third-party commission costs, discover the digital strategies we used to lower the cost per room and increase direct room bookings - including current trends and recommendations for hoteliers!
WHAT OUR CLIENT SAID
“Entroxy worked very closely with us in the build up to the 2018 Black Friday campaign, and we're delighted with the results. With the brief we supplied, they were extremely helpful in constructing the campaign, providing recommendations for messaging and content. Through using a multi-channel approach, we were delighted to achieve an ROI of 15:1, whilst maintaining a cost of sale at 6.4%”
Jamie Childs, Marketing Manager, Strand Palace
Download the case study for a deep dive into our digital success strategy for Strand Palace and the current trends hoteliers should be paying attention to in order to have a strong digital presence...
Read the case study to learn about:
-
Strand Palace: Discover how we lowered the average cost per room, increased brand loyalty and drove record numbers of direct bookings.
-
What’s Trending: Stay in the loop with the must-know trends, including the recent findings from Accenture, of the modern leisure traveller’s customer journey.
-
Get Your Best Guest There: Get an in-depth look at the various strategies you can adopt to reach new audiences who are most likely to stay at your hotel.
-
The Rising Costs Of OTA's: Third parties continue to dominate Paid Search, but who were the biggest spenders in 2018 and what are they bidding on?
Plus much more, including top tips and takeaways...
